28 Day Weight Loss Challenge
January 2026 Dates TBD
Check out our 8 Week Weight Loss Program
or inquire about a private group start date.
The weight loss challenge was designed by an online personal trainer and nutrition coach with over a decade of experience. This proven weight loss program is suitable for all fitness levels and is a fun, motivating way to hit your weight loss goal.
Workout Program
Designed for weight loss and accessed through the Desire Fitness App. The workouts are easy to follow and have video demonstrations for the exercises assigned.
Diet Plan
Fits your macros diet plan made for you by a nutrition coach and followed on the Desire Fitness app.
App Access
Your own private portal on the Desire Fitness App to track your weight loss progress with progress photos and measurements.
Ongoing Support
Stay motivated and receive ongoing support from your personal trainer through a private chat.
$100 Grand Prize!
The winner is determined by a body weight loss percentage.
This gives everyone a fair opportunity to win, no matter what your starting weight is.
Kickstart your New Year with the 28-Day Weight Loss Challenge and compete for a $100 grand prize!
Your registration includes:
*Access to the Desire Fitness app
*A 28-day workout program
*A custom made “fits your macros” diet plan
*Ongoing support through a private chat with your personal trainer
Join our motivated community, stay accountable, and make 2025 your healthiest year yet.
Don’t miss out—secure your spot today!
Win While You Lose, with a $100 Grand Prize!
F.A.Q.
When is the first and last weigh-in and how are they done?
First weigh in- January 5, 2025- 10AM CUT OFF TIME
Final weigh in- February 2, 2025- 10AM CUT OFF TIME
Your first and last weigh-ins are done by video. Participants must take a video of them stepping on the scale to show their weight to submit their weight to their personal trainer before the cut off times.
What is a Fits Your Macros diet plan?
Fits Your Macros is an easy and flexible diet plan that is based around consuming a carefully calculated amount of Protein, Carbs, and Fats on a daily basis. This means you still get to eat your favourite foods while dieting as long as it fits within your limit. Your macros and calories will be tracked by using the Desire Fitness App and monitored by your coach.
Can I follow a custom made set menu rather than a macros diet plan?
Yes, the option for a set menu plan is available. The set menu is custom made based around the foods you enjoy to eat, any dietary restrictions, and doesn't require any macro counting. A custom menu program is an additional $75 (plus gst).
What will my workouts involve?
The program is a combination of strength and endurance training. Choose between an at home workout program that requires minimal equipment or a program that can be completed at a gym. No experience is necessary, beginners and experienced weight lifters are welcome. There are video demonstrations on how to complete each exercise to teach you proper form and your personal trainer is available for guidance during business hours.
Where can I be located to participate?
The 28 Day New Year's online weight loss challenge is perfect for those located in Edmonton, Calgary, Alberta, and all across Canada.
If I have injuries or illnesses, can my program be modified?
Please reach out prior to signing up to determine if appropriate modifications can then be made to your program.
*Registration is non-refundable once the challenge has started.
Sign up now to secure your spot!
*Our 1 month workout + macro diet program is a $150 value, ON SALE for this challenge.
Registration is $45 plus GST.
Want a workout program custom made just for you?
Check out our personalized program options.