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Desire Fitness' 12 Week New Year's Fitness Challenge 2017!

Desire Fitness Weight Loss Challenge Details and F.A.Q.

This challenge is designed to help you reach your maximal fitness potential and to lose as much body fat you can in 12 weeks. The challenge also teaches new eating habits and work out routines.

How does the challenge work?

Once you have signed up for the challenge you get the following:

- Before and after weigh-in, measurements, and photos done with a personal trainer.

- Weekly weigh-ins done by text or email with your nutrition coach to keep you accountable throughout the contest.

- You will receive your custom macros diet plan that is designed for your body and directions on how to use the My Fitness Pal app to track and monitor your diet.

- An emailed PDF of a preferred foods list to use as a guideline for your diet.

- An emailed PDF of your 12 week progressive HIIT work out plan. It is a 3 day work out plan that gets more difficult as the weeks go on.

How are weigh-ins and measurements done?

Before and after weigh-ins are done by a personal trainer and by appointment only at 10503 123 Street, Edmonton.

You must book a time and day within the following dates:

Week 1- January 2- January 6

Week 12- March 20-March 24

*Your end date will be in correlation to what you chose to be your start date.

Your weight will be taken and measurements of your neck, shoulders, chest, bicep, waist (top and middle), hips, and quad. Before and after photos will also be taken at this time.

It is recommended you wear form fitting clothing Do not wear padded bras, baggy clothing or belts for your measurements to ensure the most accurate reading.

How are the winners determined?

Calculations are taken based on the percentage of weight and inches combined in relationship to the individual. This ensures that even those with less to lose still have a chance to win.

How is prize money calculated?

Prize money is based on total participants registered in the challenge. 25% of each participants registration fee will be put into the prize pot.

The prizes are as follows:

1st place- 48% of the pot

2nd place- 32% of the pot

3rd place- 20% of the pot

Can I hire Desire Fitness as a personal trainer?

Yes. Desire Fitness is offering a 10% discount on personal training to anyone who has registered in the challenge.

There will also be a HIIT bootcamp starting in January that will be available for participants to join.

I wish to stop participating in the challenge can I get a refund?

You are provided with a confidential work out plan and a custom diet plan at the start of the challenge because of this, once the challenge has started your fee will be non-refundable. This non-refundable policy also insures that the prize pot stays fair.

What is a macros diet plan?

Fits Your Macros is an easy and flexible diet plan that is based around consuming a carefully calculated amount of Protein, Carbs, and Fats on a daily basis. This means you still get to eat your favourite foods while dieting. Your macros and calories will be tracked by using the My Fitness Pal app.

What will my HIIT work out involve?

HIIT is cardiorespiratory training and resistance training combined with bouts of short duration, high-intensity exercise and periods of recovery. Your program will have a combination of strength and endurance training. It will be a 3 day per week program that will have cardio training on top of those work outs.

I have injuries or illnesses, can my program be modified?

Yes, please notify Desire Fitness when you register of any injury or illness that may impede your diet or work out plan. The appropriate modifications will then be made to your program.

If you have any other questions regarding the challenge, please call


Visit to learn more about the next upcoming weight loss challenge.

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